Apple unveils television and movie streaming service, paid news subscription in major strategy shift

Apple Inc. CEO Tim Cook speaks during a company product launch event at the Steve Jobs Theater at Apple Park on March 25, 2019 in Cupertino, California. Apple announced the launch of it's new video streaming service.Michael Short

On Monday, Apple announced something altogether different from its typical new products that consumers can touch and feel: An entertainment service that in some ways resembles Amazon Prime and will include Apple’s own films and television shows with Hollywood stars including Reese Witherspoon, Jennifer Aniston and Steven Spielberg.

At an event at its campus in Cupertino, California, Apple said it was launching a raft of new services, from news to video games and a credit card. Its biggest initiative is entertainment streaming service Apple TV+, which, in an effort to attract a wider audience than just Apple customers, will be available on smart TVs.

Apple didn’t announce a price for the streaming service or when it will launch.

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