Apple analysts skeptical that a foray into video will do anything to power up earnings

Apple is widely expected to introduce an original video programming service at an event next week.Mary Altaffer/AP Photo file

Apple Inc. is widely expected to introduce an original video programming service at an event next week, but so far analysts aren’t convinced that the initiative will provide a major boost to earnings.

Goldman Sachs on Monday wrote that the impact, even in a best-case scenario for the number of subscribers, would be “likely small.” The firm has a neutral rating and US$140 price target on Apple.

Still, Apple shares rose a seventh day Monday, its longest advance since September after advancing Friday to the highest since last November. While Apple is up 31 per cent from a January low, it remains about 20 per cent below record levels.

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